Note: I have to be honest, my biggest takeaway from 2020’s guide is that Gwyneth must have hired a new publicist/team because this year’s Gift Guide was annoyingly skewed towards practical items like Instant Pots and affordable garlic presses. If you want to pay $5,000 for a 2-oz jar of face cream made from “goddess crystals,” this is your place. If you need a frame of reference, the Goop Holiday Gift Guide is basically a set list of the kind of gifts passed between Serena van der Woodsen and Blair Waldorf before Serena went through her “I love gross poor boys and staying in hostels” fad.
But every holiday season, I wake up one morning, my heart beating, my mind already crafting proletariat hate tweets, knowing that Goop is dropping the annual Holiday Gift Guide. (Which obviously all stems from not being able to afford any of that shit.) And for most of the year, Goop flits at the periphery of my subconscious like an effervescent, harmless, well-manicured spirit. If you don’t know what Goop is, congrats I guess, but it’s Gwyneth Paltrow’s merchandise/lifestyle/wellness brand and it’s what’s responsible for the fact that “jade egg” entered suburban dinner table conversation in 2017 and why every lifestyle magazine in creation had to write fact checks on vaginal steaming.
#Goop holiday gift guide 2020 download
And if you aren’t aware of this gift guide, wow you have so much cynicism about the uber rich to download into your psyche, I am so excited for you. Every year Goop comes out with a holiday gift guide.
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